Can a company be too big to fail? Join us as we unravel the Netflix’s docuseries, Big Vape: The Rise and Fall of Juul. From skyrocketing success to the exclusive “Decacorn” club to a staggering fall from grace, we plunge into Juul’s history. Its splashy ad campaigns propelled its meteoric rise while controversies of underage usage led to its turbulent end. Experience the highs and lows of innovation, addiction battles, and corporate accountability, revealing a cautionary tales that’s left its mark on modern culture.